From marketplace sales to our own brand ecosystem
Since 2011, we have built a business that began by selling on leading online marketplaces. Today, we develop our own brands to meet customers’ needs across a wide range of areas, from fashion and everyday comfort to home and garden. Each has its own character and audience, and together they form a portfolio we continue to grow.
We know that a strong brand needs more than a good product. That is why we have spent years developing our own expertise and infrastructure, from sewing facilities to our own distribution centre, opened in 2022. We bring together production, e-commerce, marketing and logistics to give our brands the support they need to grow and respond efficiently to changing market needs.
Closer to our customers
We are also developing our brands’ online shops. This is another step towards raising their profile and building direct relationships with customers. Our own sales channels allow us to better express each brand’s character, respond more quickly to customer expectations and have greater influence over the entire shopping experience.
